Embedded Files
Experience is not what you see, but what you do with what you see.
Roaring 3020s
Roaring 3020s
Rum & Co • Axel Johnson, Inc.
To mark 150 years, we needed a bold experience for Swedish stakeholders. I creative directed a neon-lit, Art Deco-meets-future event with immersive tech, holograms, and AI activations that brought NYC energy to Stockholm.
experiential design • creative direction • tech curation • brand storytelling • guest journey mapping
Dear White Parents
Weber Shandwick • We Are, the Ad Council, and the ADL
Dear White Parents
Weber Shandwick • We Are, the Ad Council, and the ADL
To support the Dear White Parents documentary, I led creative and UX development for a companion website featuring age-based resources, anti-racism workshops, and discussion guides—crafting a digital space for reflection, learning, and conversation.
educational content design • UX strategy • social impact storytelling • interactive resources
TmobileEZoo.mp4MusicFreedom
MusicFreedom
Meta/SFX • T-Mobile
At Electric Zoo, we brought T-Mobile’s data network to life with a glowing LED Network Portal Cooling Tunnel where fans controlled the light show with a VIP area that I helped design and plan experiences around.
experiential design • festival activations • tech-enabled interactivity • branded environments
Google Sites
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