Innovation is the ability to see change as an opportunity, not a threat.
— Steve Jobs

Kick of Destiny

MWW • FanDuel

We turned Gronk’s Super Bowl field goal (attempt) into a nationwide moment. I built a real-time AI experiment using ChatGPT to test live responses during the event. Defined tone, outputs, and edge cases for future use.

generative AI • prompt engineering • real-time strategy • campaign integration • sports marketing • tech experimentation

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KB Homes x Decentraland

MWW • KB Homes

KB Homes launched a virtual home tour in the metaverse. I helped plan follow-up activations to keep people exploring, personalizing, and dreaming up their next home.

emerging tech strategy • virtual experience design • campaign ideation • brand innovation.

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Innovation is the ability to see change as an opportunity, not a threat. — Steve Jobs

Kick of Destiny

KB Homes x Decentraland

Innovation is the ability to see change as an opportunity, not a threat.
— Steve Jobs