M Booth • Aperol • Campari Group

We had 48 hours to shoot a Coachella story with Camila Mendes—without showing the actual festival. I wrote and storyboarded a sun-soaked spot that brought Aperol’s vibe to life before the gates even opened.

scriptwriting • storyboarding • production • brand storytelling

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M Booth • Febreze • P&G

To launch a new car freshener, we needed a relatable, shareable story. I wrote and directed a playful video with a rideshare influencer, Deanne Dixon, that hit both freshness and fun.

scriptwriting • storyboarding • production • brand storytelling

M Booth • Grand Marnier • Campari Group

The goal was to connect the brand’s luxury with music and culture. I wrote and directed a visually rich video starring Teezo Touchdown that hit just the right note.

scriptwriting • storyboarding • production • brand storytelling

Weber Shandwick • Barbie • Mattel

We wanted to show Barbie taking on real issues. I wrote a heartfelt spot where Barbie and Nikki have an honest talk about racism—and made it resonate across audiences.

scriptwriting • storytelling • cultural insight