Camila's Perfect  Day
M Booth • Aperol

How do we create a film that captures the perfect Coachella day with Camila Mendes— without showing most of Coachella?
Oh, and do it in 48 hours.

What if we brought the vibe before the festival gates?

We imagined a golden-hour day starting at a bold, Aperol-inspired house and ending at the brand’s sun-soaked Terrazza activation—where Camila and friends raised a Spritz toast to living la dolce vita, desert-style.

• I wrote and co-storyboarded “Camila’s Perfect Day”

• Directed tone and energy to blend Aperol’s Italian roots with festival flair

• Captured a vibrant, cinematic journey with Mendes in and around the Terrazza

• Remotely reviewed and edited with team delivering the final cut in just 48 hours

Despite tight limitations (VIP-only shooting zones, minimal talent time), we made a social-forward spot that felt effortless—and effervescent.

Released Monday. 7M+ views by Wednesday.

Drove buzz across Coachella Weekend One