What if we brought the vibe before the festival gates?
We imagined a golden-hour day starting at a bold, Aperol-inspired house and ending at the brand’s sun-soaked Terrazza activation—where Camila and friends raised a Spritz toast to living la dolce vita, desert-style.
I wrote and co-storyboarded “Camila’s Perfect Day”
Directed tone and energy to blend Aperol’s Italian roots with festival flair
Captured a vibrant, cinematic journey with Mendes in and around the Terrazza
Remotely reviewed and edited with team delivering the final cut in just 48 hours
Despite tight limitations (VIP-only shooting zones, minimal talent time), we made a social-forward spot that felt effortless—and effervescent.
Released Monday. 7M+ views by Wednesday.
Drove buzz across Coachella Weekend One